Monday, 21 September 2015

SEO Tips to Keep in Mind—Reviews and Local Targets

It can be difficult for professionals to achieve a steady stream of clients. After all, your natural market will eventually dry up, which makes lead generation all the more important. Fortunately, lead generation difficulties can be addressed by engaging in an effective SEO campaign. 

If your SEO campaign is just taking its first steps, you may be looking for some ways to help you achieve the results you want quicker. In that case, here are a few tips to help your campaign hit the ground running:

Reviews from Satisfied Clients

Research shows that 88 percent of people trust online reviews as if they were personal recommendations from family and friends. Use this to your advantage. Ask satisfied clients to write a short review that highlights why they enjoyed working with you. When potential clients see these, they are more likely to choose you over your competitors.

Optimise Your Website for Local Search

Google has reportedly seen a massive increase in the search query “… near me” since 2011. This has prompted the search engine giant to change their search algorithms to accommodate local searches. Optimise your website by mentioning your location on every page. This will improve your search engine ranking whenever a local search is conducted.

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