Thursday 30 July 2015

Bringing Websites into the Modern Era

The World Wide Web as a mainstream part of society is barely 25 years old and there’s a modest chance that many websites which were active at that dawn are no longer running today. These may have been optimized to run on defunct browsers such as Netscape Navigator or even on Internet Explorer with a 680x480 resolution, and as such, are no longer operable in today’s modern browsers.

Wednesday 8 July 2015

Make Your Social Media Work: Notes from a Digital Marketing Consultant


Social media is one of the most powerful digital marketing strategy tools you can use to grow your business. You can create an account for free in virtually all platforms and reach a broad range of audiences, allowing you to connect while discovering new market niches to exploit. While social media channels are useful tools for business, you need to ask yourself if you are effectively using the system. If your social media efforts do not seem to be generating any new leads or conversions for you, you need to alter your approach.
http://www.yourfirmeverywherenow.com/make-your-social-media-work-notes-from-a-digital-marketing-consultant/

Monday 6 July 2015

The Benefits of Outsourcing Digital Marketing

Australia is one of the most competitive markets in the world. It therefore only stands to reason that any SME is looking to achieve an edge over its rivals. Traditional in-house marketing and optimisation strategies may not necessarily be the best options, though. What are the advantages of outsourcing this aspect to a professional firm?