It can be difficult for professionals to achieve a steady stream of
clients. After all, your natural market will eventually dry up, which makes
lead generation all the more important. Fortunately, lead generation
difficulties can be addressed by engaging in an effective SEO
campaign.
If your SEO campaign is just taking its first steps, you may be looking
for some ways to help you achieve the results you want quicker. In that case,
here are a few tips to help your campaign hit the ground running:
Reviews from
Satisfied Clients
Research shows that 88 percent of people trust online reviews as if they
were personal recommendations from family and friends. Use this to your
advantage. Ask satisfied clients to write a short review that highlights why
they enjoyed working with you. When potential clients see these, they are more
likely to choose you over your competitors.
Google has reportedly seen a massive increase in the search query “…
near me” since 2011. This has prompted the search engine giant to change their
search algorithms to accommodate local searches. Optimise your website by
mentioning your location on every page. This will improve your search engine
ranking whenever a local search is conducted.
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