3 Digital Marketing Strategy Mistakes Professional Firms Should Avoid

Are you thinking of starting your own service firm? Whether you’re in the accounting, recruitment, legal, or financial advisory profession, you will need an expert SEO firm to partner with to plan a solid digital marketing strategy for your business website. Your market may be vast, but so are your competitors. For starters, avoid these three common digital marketing mistakes that can trip you up and keep you trailing behind the competition. # 1 Sounding like everyone else Quality service, valued client, deliver results— these are just some of the clichéd flowery words used by all firms. Do you actually think people take time to read them? These words sound great but they’re empty if you don’t back them up with facts.
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Effective Digital Marketing Strategy: Start by Knowing Your Customers

An effective digital marketing strategy calls for a deep understanding of a company’s target audience. Customers, after all, are the most important people for any establishment or organization, and one’s reputation and profits are highly dependent upon their loyalty and repeat business. Failing to take the customer into consideration when creating a marketing strategy may lessen the likelihood of marketing success, and imminently threaten a company’s chance of survival. According to an article from Entrepreneur.com, “without the right strategy, you are simply wasting resources. The key is to begin by developing an understanding of your customers, identifying the goals you want to achieve, then selecting a digital marketing strategy that will help you to reach both your target audience and goals.”
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Mixing Print and Digital Marketing

Now that everything is being done online, most businesses think that print marketing is already irrelevant. However, not all digital marketing efforts reap the desired results, as online ads in every form can still be ignored by the viewing public. Hence, the best way to devise an effective marketing strategy is to mix digital and print marketing.

A Consistent Image

One key component of an effective strategy is having a recognisable and consistent image in the form of a strong logo. Keeping your logo consistent among all platforms, from printed cards to your social media accounts, can contribute to better name recall among members of the target market.

Top Reasons to Hire a Digital Marketing Consultant

Even if you have an in-house team of experts to craft your own marketing strategies, it is always a wise move to bring in digital marketing consultants who can provide a fresh, objective perspective. In addition, you stand to gain the following advantages:

Give Digital Marketing Strategy a Twist: Publish a Book for Your Firm

Service-based businesses in your industry might be becoming more competitive, and everyone else might already be investing in various tactics for a more comprehensive digital marketing strategy. A good starting point is to find out what would make your business stand out. For law offices, financial consultations, accounting firms, and the like, being able to position your business as an authority in the field is essential to garner attention and attract more prospective clients—and one sure-fire way to project expertise is through book authorship. Publishing your own book can help your business go the extra mile. If well-written, you can earn major attention through different media outlets such as newspapers, television, and radio. You can also use your book as reference for the content of your blogs, vlogs, and social media posts.
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Online Marketing Company Publishes Bestselling Book on Web Strategy

Today, potential clients can easily go online and look up lawyers, consultants, accountants, and financial advisors all over the world, so you need to be as visible as possible to make your mark in the market. This reality is what makes a well-executed digital marketing strategy indispensable if you want to differentiate yourself in the industry. Your Firm Everywhere Now, a leading online marketing company, understands this need intimately. This is why the company’s founder, Michael Alf, wrote and published Your Company Everywhere Now as a guide for managing partners, directors, CEOs, and other concerned individuals on how to establish their firms as authorities in their respective markets.
http://www.yourfirmeverywherenow.com/online-marketing-company-publishes-bestselling-book-web-strategy/

Digital Marketing No-no’s and How to Avoid Them

Lately, digital marketing has been turning into one of the components that businesses have been putting their capital on. That said, even digital marketing campaigns are subject to blunders and mishandling which can drain your budget. As such, here are a couple of such blunders and some tips on how to mitigate, and even eliminate, their occurrence in your marketing ventures.