In the same way a person can express himself through written or spoken prose, a business can also share what they have to say online through digital channels. However, with many channels available for your use, what are the most effective ones that you can use in your digital marketing strategy?
Email
Even today, email marketing still remains the most
cost-efficient yet effective way of reaching out to a wider audience. Many
people think that email marketing has become outdated, giving way to more
sophisticated means of communication. However, it has been foreseen that, by
2017, there will be more than 1.1 billion business email accounts, and 77
percent of all email accounts will be from consumers.